Daily Archives: December 9, 2011

Victoria Beckham’s start-up fashion brand

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Victoria BeckhamPast September, Victoria Beckham’s critics were fed a superb meal out of the words when she migrated from start-up fashion model to full-fledged competitor, eschewing her ex – small collection presentations for just a runway show with the imposing Big apple Public Library. The girl also launched a 2nd line, permitted Victoria, as a companion model to her eponymous ready-to-wear brand. In the process, she proved your celebrity-turned-creative director seriously isn’t a joke any further – it’s a position description. As a result she paved the best way for a new style of designer to come up: one without the regular art school qualifications, but with an education of entirely different variety.

‘I’ve been told a lot of times that I’m an exceptionally polarising figure: a lot of people like me and many really don’t’
Look at. After shooting to reputation via the created bubblegum group that had been the Spice Young ladies and marrying into your pop culture lexicon, Beckham confounded the model set by declaring she needed to move from iconic consumer of clothes to precise designer of outfits, and launch her unique fashion line. “Hubris! ” the world told her, citing Jennifer Lopez’s was unable Sweetface womenswear series. “Look what has absent before. A star fashion line can never work. ” Especially not some sort of ready-to-wear line using aspirations to compete for the highest levels in Big apple, Manchester and Paris.
Nevertheless, since its birth at Big apple fashion week in ’08, only in time with the recession, Victoria Beckham-the-brand has defied many retail trends. Turnover got grown 120 % each year the past three, plus the brand is actually sold in 107 stores world wide. Very last month, she gained the Designer Brand Award for the British Fashion Accolades. It is because connected with Beckham that critics along with buyers who in past times might have sacked such brands that has a snort and a increased eyebrow, now know for this is a very big oversight.

 

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